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Chapters Indigo Shopping Guide
Indigo is one of the leading book retailers in Canada. When it was founded in 1940, it was called Coles Store after its founders, brothers Jack and Carl Cole. In the 1990s, Coles Store merged with SmithBooks, another Canadian-owned bookstore, to form Chapters Inc. A year after the merger, they launched Indigo Books and Music with the goal to provide book lovers with a well-stocked and inspiring retail environment. Indigo opened their first store in Ontario in 1997 and launched their online store in 2001. Today, Indigo has over 200 stores all around the world, and they remain committed to creating valuable experiences for everyone who walks through their doors or visits their website.
What Does Indigo Offer?
Indigo offers customers one of the widest book selections in the world. They have everything from children’s books, used books, textbooks, digital books, and so much more. They also sell baby products, home goods, entertainment products, electronics, and art supplies. Indigo also has select out-of-print collections and literature-inspired clothing. If you’re interested in exploring new books to read, Indigo makes it easy to browse their website by genre, age, or popularity. Whether you’re looking for puzzle games to play with the entire family or new office and organization supplies, Indigo is the place to go.
Ways to Save at Indigo
When you arrive at the Indigo website, you can head straight to their sale section to find an assortment of titles at deeply discounted prices. Aside from books, their sale section also features home décor items, electronics, toys for all ages, and more. Indigo also has two different reward programs that you can join to take advantage of exclusive benefits. Their first reward program is called Plum Rewards, and it lets you earn points for every dollar you spend at Indigo. You can earn points when you shop online or in-store. Their second reward program is called iRewards. It is a paid membership with an annual fee. iRewards members get discounts on all Indigo purchases. To keep in step with all of Indigo’s deals, offers, and sales, you can sign up to receive email notifications from them.